Why We Built Onyx Platform
Before starting Onyx Platform, I was running a large tech-enabled insurance agency. We spent years developing a platform to run our agency because off-the-shelf software just wasn’t good enough. Vendors always promised a lot but ultimately didn’t account for state license matching, integrations across tools, or our need to optimize across the entire system. Their support teams also just didn’t understand our business well enough. We needed technology that actually worked for phone-based insurance sales. So we built our own.
But that was years ago, and thousands of agencies have been struggling from these problems every single year. When we started thinking about building Onyx Platform, we assumed that the market would have caught up. Surely someone would have built better solutions. But when we looked around, the same problems still existed. Agencies were still struggling with disconnected systems, painful integrations, and tools that weren’t built for them.
We had already solved this problem. We had the basic technology, tested over many years. We had a team that deeply understood what insurance agencies needed because we’d lived it ourselves. And we had a unique opportunity to get to market fast.
The Problem
If you run an insurance agency, you know exactly what I’m talking about. You have a dialer, CRM, compliance tool, scripting platform, lead management software, reporting dashboards…the list goes on. Maybe some of the systems talk to each other, but integrations are often limited or clunky.
Your agents spend way more time than they should copying information between tools. They have to log into five different systems before they talk to a single customer. And when something breaks, everything goes down. You are paying for calls or leads while your agents sit idle.
We deeply understood this problem and had the technology and knowledge to build a solution for it.
What Makes Us Different
Other solutions exist in this market. Some are great at one thing, but only one thing. Some are very advanced, but need six months and a consultant just to get running. There are very few tools made by technologists who deeply understand the insurance space. There are even fewer that also prioritize the customer and agent experience.
Every single person on our team has worked inside a large insurance agency. Our engineers understand why AEP uptime matters. They know what happens when the system goes down on December 6th with one day left to help customers find a great plan for the following year. When you’ve lived inside a large agency, you know which features actually matter. You know that “fast implementation” means days, not months.
On the Onyx Platform team, technical strength, operational excellence, and deep industry knowledge come together to build a superior product.
Who We’re Building For
We’re building for agency owners who started as agents and took the leap to build their own business. For operations managers who want to focus on coaching their teams, not babysitting integrations. For agents who need tools that help them do their job well, not tools that slow them down.
Fast and personal support matters deeply to us because we want our customers to know that they can rely on us in critical moments. When our customers reach out to us, they talk to people who understand their issue and why it matters right now.
Our commitment to our customers is to keep building what actually works. Not what looks impressive in a demo or to outsiders, but what holds up when their teams are making 5,000 calls a day.
A Year In
2025 confirmed what we believed: people want and need what we’re offering.
As we sit here today, agencies run their operations on the Onyx Platform. They’re making and receiving calls, managing leads, staying compliant, and closing business without fighting their technology stack.
We’re proud of what we’ve built. And we’re just getting started.