Growing an Insurance Agency with Technology

Running a high-performing insurance agency requires great agents and solid lead flow. But to support agents and leads, agencies need robust technology tools that reduce friction, support compliance, and help teams move faster without cutting corners.

Yet many insurance agencies (and businesses more broadly) are still relying on fragmented tech stacks. Each day they wrestle with a patchwork of CRMs, dialers, and manual workflows that were never built to work together.

Why does this happen? Tech decisions are often made piecemeal over time, and rarely revisited. Even if they are revisited, it can feel insurmountable to change your tech stack. But it won't get easier to use a fragmented tech stack. And if you're growing (or trying to), your systems should be an accelerant, not an anchor.

A Practical Scorecard for Agency Leaders

To help agency leaders evaluate where they stand, we’ve put together this simple scorecard. It is not designed to declare what the "right" tool is, just to provide clarity on where your current systems are supporting your team, and where they might be creating drag.

For each item below, rate your current setup as 1 (not true at all), 2 (sort of true), or 3 (completely true). Your total score should be between 15 and 45.

Dialer Capabilities

• We use smart dialing modes (preview, automated inbound routing, voicemail drop, etc) that match our sales approach.

• Our calls are intelligently scored based on lead quality and automatically routed based on performance. We spend very little time managing queues and skills.

• Our agents spend time talking to people, not waiting for dials and listening to voicemails.

CRM & Workflow Integration

• Our CRM integrates with quoting and enrollment tools.

• Key activities (calls, notes, follow-ups) are automatically captured.

• Leads are segmented and managed with clear visibility across the pipeline.

Script & Compliance Tools

• Scripts are integrated into the dialer and are easy for agents to follow.

• Our system tracks opt-outs, records calls, and supports compliance reviews.

• We can review and assess what's working on calls and what could be better.

Reporting & Visibility

• We can track key metrics like talk time, close rate, and agent performance by lead source.

• We use data to refine scripts, optimize routing, and coach agents.

• Our reporting is actionable, not just a spreadsheet of numbers.

Automation & Responsiveness

• Leads are routed and assigned quickly, without manual steps.

• All calls are automatically reviewed against my scorecard and quickly flagged for attention if needed.

• Appointments can be scheduled directly within our system.

How did you score?

• Above 40: You’re running a well-optimized system. Keep refining.

• 25-40: You’re growing, but there are areas where efficiency and visibility can improve.

• Below 25: Your systems are creating more drag than lift. It might be time to rethink your approach.

Why It Matters

Insurance agencies today are navigating rising lead costs, tightening compliance expectations, and increasing pressure to retain and support agents.

Modernizing your tech stack isn’t about chasing trends. It’s about giving your team the tools to focus on what matters most: building relationships, strengthening your business, and delivering value.

Whether you’re just starting to assess your tools or already deep into a platform evaluation, this scorecard can be a useful gut check. If you are interested in chatting more about this topic, we'd love to connect.